Massage Marketing Tips 47c
Announcement: New Stationery Items...
by Eric Brown
Director, BodyworkBiz
New Stationery Items...
The Stationery/Promotional Items are sort of buried in the BodyworkBiz website, but visitors manage to find those pages and they are consistently one of the most popular items on the site. And it's no wonder...
Most of the items, like business cards, postcards and gift certificates are printed in full color on glossy stock. As well, the printing on the items can be fully customized to meet your needs. You can order in small quantities too. And compared to what you would pay to get a similar quality item at your local print shop...they're a steal.
I've been bugging the printer and their designers to create some items that I've wanted to see personally and I'm happy to say they've come through for me. Yay!
Postcards
They've produced two chair massage postcards. This is the first time we've had chair massage "stuff". Chair massage business cards and gift certificates will likely be released in 2006. I like the "Comfortable, Effective, Convenient" postcard the best.
 
There are some new cartoon-style postcards, four spa theme postcards and a couple sports massage cards. Go here to View All Available Postcards. Here are a few...
Gift certificates
Everyone who reads the Marketing Tips Newsletter knows how much I like gift certificates. Through testing, I've found that full color gift certificates sell better and have a higher redemption rate. Displaying full color gift certificates at your reception desk or on the back of your treatment room door can boost your certificate sales significantly.
The ones available at BodyworkBiz are really quite sharp. We've added two new ones to the mix. You can go here to View All the Available Gift Certificates.
Magnets
This is another one of my favorite marketing tools that I've used successfully for ages. You can read a past issue of the Marketing Tips newsletter - Magnetic Marketing where I share some great ideas on using magnets.
There are several new magnets available. The ones I really like are the new calendar magnets. People see your magnets all the time, but these are ones that they are going to purposely refer to regularly. View All the Available Magnets Here.
 
Massage Business and Appointment Cards
I'm sorry to report that there are only a couple of new business card designs, but the existing cards are terrific. You can View the Business Cards Here.
Again, all of these can be fully customized with your contact information. We have a Variety of Logos That You Can Choose from at No Extra Cost. These also come With Text.
Just as a tip, when you submitting the information you want printed on the items, be aware that there are space limitations. You can't really write a book on a business card, especially if half the card is taken up with a logo. So you really don't want to do more than 5-7 lines on a business card, for example. And those lines should only be from 30 to 40 characters at the most. Any more than that and you'll have to hand out magnifying glasses with your cards.
You should know as well that delivery times are being temporarily extended because of high volumes of printing at our supplier. Normally over 90% of orders arrive on your doorstep within five business days. Lately, the timeframe has been extended to about ten business days. That's still very fast, but not what we have published on our site. We expect the situation to resolve towards the end of September and in the meantime, we will put a free rush on every order in an attempt to get the goods to you ASAP.
If you have any questions regarding the stationery items, check out the Frequently Asked Questions or Contact Us.
All the best,
Eric Brown, Director
www.bodyworkbiz.com
PS If you haven't read the email I sent out announcing the Release of the Client Generator, then take a quick look now. I'm really excited about this one and I think you will be too. Be sure to join us for the Teleclass this coming Thursday.
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