Massage Marketing Tips 47a

Special Announcement: Client Generator Released...

Special Announcement: Client Generator Released...

This is the official announcement of the launch of the Client Generator service. If you are in a rush and want to check it out right away go to the site now:

Otherwise, take a few minutes to discover what the Client Generator is all about and why you need to take a serious look at this unique service.

Last week, we looked at just a few of the reasons why websites don't work.

However, I didn't want to scare anybody away from using the web. The web is an underestimated marketing powerhouse. If it hasn't been working for you, it's likely the result of the way you've set up and marketed your site. (I don't mean to be harsh, but it's probably true. Sorry.)

An Underestimated Marketing Powerhouse

The web is misunderstood and its potential seriously underestimated. I can assure you that the web can be a true marketing powerhouse. I'm living proof.

I set up BodyworkBiz as an online business and specifically designed the site both to be found on the web and to sell terrific educational resources to help massage professionals build their practices.

I did this in an educated and methodical way. Sure enough, in about a year, BodyworkBiz became one of the most highly visited massage sites on the web. It beats out heavily financed and big name sites like massagetherapy.com, the AMTA and ABMP websites, the big trade journals like Massage Magazine and Massage Today, etc.

If you don't believe me, just download the Alexa Toolbar and check it out. They rank 17 million sites based on traffic and you can do comparisons between BodyworkBiz and any other massage site, including your own.

When doing comparisons, choose the "Rank" comparison and check out the traffic over the "Two-year period". (BodyworkBiz has only been around for a little over two years.)

And this success isn't a fluke. I also conduct chair massage training workshops. Go to Google and type in "chair massage training" (with or without the quotes, it doesn't matter). At the time of this writing, my Relax to the Max website ranks even higher than TouchPro - that's David "the father of chair massage" Palmer's chair massage training website that has been around for eons.

That site not only gets found by search engines, but it also sells the course. On average each week, a minimum of two people sign up for that $1,600 workshop through the website alone. These are people who have never met me or talked to me before and who really don't know me from a hole in the wall. They just found my site when searching and signed up for the course after reading a strong benefit-oriented sales message.

I'm not saying this to brag. I just want you to understand that the web can be a powerful marketing medium when it is used correctly. And if I can make hundreds of thousands of dollars of sales with my websites, there is no reason you can't at least bring in a handful of loyal and profitable massage clients each year through a website of your own.

Think about it. According to a consumer survey released by the ABMP on February 28, 2005, the average massage client has nine sessions or treatments. And the average fee paid for those treatments is $60 per hour. That means average sales of $540 per new client over the period of their time with you.

If you can develop an effective website that brings in only a dozen clients a year, you will have made about $6,480. Consider what it costs to set up and run a website and you can see that you have a phenomenal return on your investment.

If done right, this could be the most powerful and lowest cost marketing tool available next to referrals.

But that's where the problem lies. It needs to be done right. And unfortunately, 98% of massage professionals get it wrong. As a result, they dismiss the web as being a waste of time. And in doing so, they pass up a goldmine of opportunity.

I started discussing this problem with the BodyworkBiz Webmaster, Paul Rochford, about two years ago. Together we formed a company called "Here To Help You" and we put a plan in place to help massage professionals like you benefit from the web in a bigger way.

There are a number of resources coming down the pipes, but finally one of these jewels is ready to be handed over to you...

The Client Generator

The Client Generator is a unique web based service designed to harness the power of the Internet and to get clients who are looking for massage to book appointments with you.

Describing it is not so easy, however. On the surface it looks simple, like a basic website. But the reality is that it's quite complex. There are so many interrelated elements that make the system work. It's not just a website. It's a complete integrated set of Internet marketing tools available to you as a monthly subscription service. Again, the details are here:

But what it is is not as important as what it does: Generate clients for your local practice. It applies exactly the proven approach that I use with my personal websites to your own business.

And I want you to understand that this is not an automated cookie-cutter type of service. Everything is hand done, from the writing and coding of the pages to the online marketing of the site.

In fact, over these next few months I will personally write the sales copy for every single website we create. I want to see you be successful in using the web and I'm not willing to leave anything to chance.

And before you think this is out of your reach financially, think again. Although I would normally charge a minimum of $2,000 per day for my time, this service is available starting at $59 per month (more for large metropolitan centers).

Why so little? I'm here for the long term. And I'm betting that once you use the service and work it fully, that you will subscribe for as long as you have your massage practice. So I don't feel the need to gouge anybody. I'm quite content making a little bit each month over the long haul to recoup my investment in your success.

Of course, if you feel it isn't working for you, you can cancel the service any time. I refuse to make you commit long term to anything you aren't delighted with. It's not good for you and it's not good for me.

So please set aside some time to check out the service now.

Read the website through carefully. In fact, read it through a couple of times. And if you have any questions, submit them through the "Contact Us" page on the Here To Help You website.

And if you feel that this is something that you would like to try, then subscribe for the service as soon as possible. We are limiting this service to one Client Generator per city. So if another massage therapist in your city signs up before you, you're out of luck (although we'd be happy to put you on a waiting list and notify you if they ever unsubscribe.) I urge you, don't procrastinate on this one. You need to jump on your city before someone else takes it.

I hope that I can help you use the web effectively and look forward to writing your website soon.

All the best,

Eric Brown, Director
www.bodyworkbiz.com