Fill Your Practice 101 Day Program - Table of Contents

The Very First Day - Welcome & Course Orientation Lets Get Started 1. Business For People Who Hate Business 2. Here's The Plan 3. Don't Spend... Invest 4. The Number One Success Secret Get Out Of Your Way 5. Stop Yourself From Stopping Yourself Be A Success 6. Psycho-Block 1: I Hate Selling! 7. Psycho Block 2: How Do I Know It Will Work 8. Psycho Block 3: I Can't Take Money For This 9. Psycho Block 4: I Am Not Worthy Guarantee Your Success: Treat Your Business Like A Client 10. How Not To Fail 11. Assessment Part 1: Where Are You At? 12. Assessment Part 2: Assessing Your Business 13. Set SMART Goals 14. Create A Plan Of Care 15. Urgent Vs. Important 16. Pulverize Your Plan 17. Break It Down 18. Treat The Patient 19. Reassess 20. Adjust And Move Forward Work The Numbers To Your Advantage 21. Three Ways To Increase Your Sales 22. The Numbers Don't Lie 23. The Only Number That Really Matters - ROI 24. Lifetime Customer Value 25. Double Your Sales Five Quickies To Get You Moving 26. Avoid Client Turnoffs 27. The Exceptional Experience 28. Create A One-Minute Message & Use It Regularly 29. An Easy Way To Increase Your Income By 62% 30. Welcome To The Practice Choose Your Clients Before They Choose You 31. M&M's Of Marketing 32. Don't Let Your Clients Choose You 33. Focus Your Efforts 34. Finding Your Ideal Client 35. The Most Important Group Of All Develop An Irresistible Message 36. Create A Powerful Marketing Message 37. It's About Them, Not You 38. Create A Unique Competitive Advantage 39. Converting The Skeptics 40. Reversing Risk Advertising Do's And Dont's 41. Stop Advertising Immediately! 42. Guidelines For Effective Ads 43. Compel Them To Action 44. Do The Two-Step 45. Yellow Pages 46. Coupons 47. Coupons - Continued 48. Postcard Marketing 49. Display Stands 50. Magnetic Marketing Building Word Of Mouth: The Power Of Networking Network For Word of Mouth Marketing 52. Referral Groups 53. Ten Simple Networking Tips 54. Creating A Powerful Introduction 55. Getting The Most From Your Networking Efforts 56. Web-Based Networking 57. Team 100 58. Team 100 - Continued Think Global, Get Clients Local 59. Why the Web? 60. Web Design Primer 61. Developing Your Site Concept 62. Getting Found On The Web 63. Using Your Site As An Email Converter Referrals 64. The EAR For Referrals 65. Earning (Waiting Room Resume) 66. Asking 67. Rewarding 68. Referrals By Design 69. More Referral Generating Ideas 70. Gift Certificates Overview 71. Gift Certificate Checklist Public Relations 72. What Is PR? 73. Winning Press Releases 74. Write A Booklet 75. Donations and Giveaways 76. Special Events 77. Teaching Workshops Five More Ways To Get Clients 78. Canvassing 79. Gift Certificate Promotions 80. Professional Referrals 81. Piggyback 82. Massage Parties Customers For Life 83. Getting That First Time Appointment 84. Retention 85. Wow Them With Service 86. Telephone First Timers 87. Secrets To Rebooking 88. Keep In Touch 89. Thank You Very Much 90. Client Education Newsletters 91. Email Rules 92. More On Email 93. Pick Up The Phone 94. Reactivate Help Clients Pay You More 95. Make It Easy 96. Program Your Clients 97. Sell More Massage 98. Price Increases 99. Value Added Services 100. Add Income "Pillars" 101. Where Do I Go From Here? 102. Bonus Lesson: Chair Massage

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