Marketing Chair Massage 101 Day Program - Table of Contents

The Very First Day - Welcome & Course Orientation Why chair massage? 1. Understand The Potential 2. How Chair Massage Fits Into The Big Picture 3. A History Of Chair Massage 4. Top 15 Reasons To Do Chair Massage 5. Who Is Using Chair Massage? 6. The Scope Of Your Work 7. Relaxation vs. Therapy Getting started 8. Research Licensing Requirements 9. Get Training 10. Books And Videos 11. Purchase A Massage Chair 12. Our Massage Chair Recommendations 13. Desktop Units 14. Set Your Goals Choosing your market 15. Brainstorm Possible Markets 16. Narrow Your Choices 17. Entrepreneurs Or Employee 18. Who Is Your Customer? Selling chair massage - an overview 19. The Real Purpose Of Your Business 20. You have to... 21. The Myth And Reality 22. Facing Rejection 23. Be A Consultant, Not A Pusher 24. Minimize Your Risk 25. Pricing Your Services Profiles 26. Profile 1 - Get Passionate 27. Profile 2 - The Massage Bar, Part 1 28. Profile 3 - Making The Transition 29. Checkpoint 1 Getting Into The Corporate Market 30. The Scoop On Corporate Massage 31. Fortune 500 or Mom-and-Pop? 32. Continue To Narrow 33. Stupid Selling 34. Identify The Benefit 35. Top Ten Reasons Companies Use Massage 36. Selling Wellness 37. Who Do You Contact? 38. Overview Of The Sales Process Reaching your prospects 39. Reaching The Prospect 40. Advertising 41. Direct Mail 42. Direct Mail: A Sample Sales Letter 43. Broadcast Fax Or Email 44. Telemarketing 45. Networking 46. Nine Simple Networking Tips 47. Referral Basics 48. Start With Who You Know 49. Create A Website That Sells 50. Get Traffic To Your Website 51. Piggyback On An Existing Business 52. Team 100 53. Public Relations 54. Press Releases 55. Speak To Get Noticed 56. The Numbers Game 57. Repeat For Impact Making the sale 58. Take Responsibility For The Sale 59. Getting An Appointment 60. Stop The "Send Me Information" Game 61. Selling Basics 62. Find Out What The Buyer Wants 63. Focus on Benefits 64. Handling Objections 65. Closing The Sale 66. Reducing Risk Through Guarantees 67. Reducing Risk: Date, Don't Marry 68. Negotiating Fees And Terms 69. Getting Paid What You're Worth 70. More On Getting Paid 71. Contracts Growing the relationship 72. Amaze And Astound 73. From One Booking To Multiple 74. Expand Your Role 75. Let Your Customers Help You 76. Booking Appointments And Keeping Busy 77. Keeping Busy And Preventing Cancellations 78. Collecting Your Payment 79. Contracting Other Practitioners 80. Stop Others From Stealing Your Customers Corporate profiles 81. Profile 4 - Massage From The Corporate Perspective 82. Profile 5 - Partners On The Road 83. Profile 6 - Love What You Do 84. Checkpoint 2 Retail Chair Massage 85. Understand That "Retail" Doesn't Mean "Store" 86. Start With The Lowest Risk Option 87. Have Sufficient Capital 88. Location! Location! Location! 89. Create A Space 90. Retail Marketing - An Overview 91. Seed Your Chair 92. Samples 93. Filling Downtime 94. Price To Encourage Longer Sessions 95. Ask Customers To Rebook 96. Sell Products Retail profiles 97. Profile 7 - Mall Kiosks 98. Profile 8 - Three Retail Stories 99. Profile 9 - Massage Bar Part II 100. Checkpoint 3 101. Conclusion - Where do you go from here?

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